Standing Out on “Get to Know Your Customers Day”
Turn the spotlight on your customers this July! Honor your patrons on this upcoming holiday made especially for them. Celebrated on the third Thursday of each quarter, National Get to Know Your Customers Day is an essential commemoration for businesses and marketers all over the United States. It’s happening next on July 19, 2018. If you’re just getting on the commemorative-day-marketing train, then this is the perfect time to start.
Eager to make the most of this national commemoration for your customers? Here are some ideas on how to connect with your business patrons.
A Warm Welcome
The very people who bring business to your doorstep deserve no less than a warm welcome, and more on this special day. Start by thinking about what experience you would like to have if you were your own customer visiting your shop. Are your customers coffee addicts or tea people? Or would a tall glass of fresh lemonade be better to help them cool down from a hot day out? Serve their choice of refreshments on the house to help them feel at home.
A Familiar Face
If possible, have your entire team interacting with customers at your shop or office. In a time when customers are bombarded with impersonal messages through a screen, personal interaction can very well be a breath of fresh air. Remember that face-to-face meetings tend to be more successful than email or those meetings done through a screen. Plus, this gives your team a chance to shine as they represent your brand.
Thank You for Your Business
Take this opportunity to express how grateful you are for their support. Sending out an email or giving them a friendly call to simply say thanks without salesy messages can go a long way. Alternatively, you can give out small tokens of appreciation on this day, especially if you’re planning to have them answer a short survey or questionnaire for your customer database — it is Get to Know Your Customers Day after all. (Check out our promotional store and order your custom freebies early!)
Ask Meaningful Questions
In line with getting information for your database, prepare questions to find out what your customers care about. For example, how can you make things easier or more convenient for them when buying from you or hiring your team for your services? In addition, find out who your top competitors are and how you may keep up or do things better. Remember that it’s not so much about racing with each other as challenging each other to do what’s best for the customers.
Respond to Customer Reviews
If you’ve got an online business, your social media pages’ reviews section and other review sites like Yelp are very important places to interact with customers. It’s good practice to respond to reviews positively by thanking the review writers for their feedback and be sure to resolve any issues they may have put forth about your product or service. Proving that you listen to your customers’ concerns makes their decision to stick with you that much easier in the long run.
Getting ready for Get to Know Your Customers Day? Let Impact Marketing & Design help you! Our professional team is here to get you started on your special-occasion marketing efforts. Get in touch with us today.