Fourth of July Giveaway Ideas: Bring the Party to Life!
Get ready for fireworks! Independence Day is an important occasion no United States business should miss out on. In 2017, the National Retail Federation reported 219 million Americans had planned to celebrate the 4th of July (with estimates for party-related spending), according to the annual survey by Prosper Insight & Analytics. As marketers, we want that positive association with fun-filled, widely observed occasions for our brands.
One of the effective ways to get in on the holiday marketing action is through giveaways. Think about it: people talk more about getting things for free, and are likely to buy more when receiving freebies. (These are among other good reasons for giveaways enumerated in this article by Time.) Ready to give it a shot this year? Here are some ideas for 4th of July giveaways.
Light It Up Red, White, and Blue
For folks who plan to celebrate after sundown, light-up party favors can be a huge hit. Give your customers something with which they can show off their patriotic spirit this 4th of July. Check out this fireworks designed necklace for a fireworks viewing party or these charming light-up leis for a luau-themed celebration. You can even feature your brand logo on these LED star bling rings.
Goods for the Grill
Short of sponsoring the entire party, providing celebratory chow is an awesome way for businesses in the food industry to showcase their products, particularly if it makes sense to market them as summer barbecue staples. For products like hot dogs, steaks, and chops for the grill, you can choose to give out gift certificates, so they can claim their freebies on the week or day before the celebration. Send out complementary (and complimentary!) appetizers, jars of chili, gourmet meat and cheese samplers, bottles of wine or beer, and more. Even eye-catching party supplies like trays or salad tossers can be very well-received.
Send Them Out on a Picnic
As summer will be in full swing by the 4th of July, many Americans may celebrate with family and friends outdoors. A nice picnic blanket and a complete set of picnic supplies may be some of the things you can help check off their shopping list, aside from any items you can take care of from the party food section.
A Fun Summer Splash
Continuing with the outdoor theme, the beach or swimming pool may be the lovely setting for your best customers’ Independence Day weekend. Give out stuff to help maximize the beachside fun like inflatables, beach towels, straw mats, and fun-in-the-sun kits. Don’t forget your sporty customers, either; a reusable water bottle or sports jacket with your imprint can be some of the most valuable giveaways for customers who like the outdoors.
When that’s all set, be sure your team is in on the fun! Set up cheerful decorations for the office, exclusive company-only giveaways, or a small after-hours get-together. Specially if you’re expecting a busy Independence Day weekend at work, even a small effort to keep your team in high spirits can go a long way. Happy 4th of July!
Strapped for time? Plan your 4th of July marketing campaign with us at Impact Marketing and Design. We can help you come up with solid promotions built around the US Independence Day and other days of commemoration throughout the year. Drop us a line here and let’s talk soon!