Making National Golf Month work for your brand
Is your brand ready for National Golf Month? Every August, thousands of golf lovers congregate at clubs and special events to celebrate a sport that, though invented across the Atlantic Ocean, has captured the national imagination. As golf fever takes hold again this year, brands have great opportunities to make their presence felt among golf beginners, enthusiasts, companies, and even the media. How prepared is your organization to make a hole-in-one impression on this sizeable captured market? Not to worry! We share some reminders and ideas below to help your brand tee up and make the most of National Golf Month’s special occasions and activities.
Co-partnerships
Collaboration is still key in marketing today so find other companies your brand can support. Two brands putting their resources and expertise together always offer a much better and memorable experience to customers, and in this case, golf fans. The possibilities of creating innovative new products, promos, and campaigns are multiplied. How about supporting a cause both companies are passionate about? It can take your golf marketing to a whole new, more meaningful level.
Co-partnerships are also a great way to reach a new target segment as partners can gain access to each other’s customer base. It’s a win-win situation! And with the help of an expert design and production service, logo visibility for each partner will not be a problem when it comes to the collaterals.
How about sponsoring side activities? Golf doesn’t have to be boring and traditional so this is a chance to make it extra fun and useful. Offer quick coaching sessions, refreshing drinks, and personalized gifts in a designated area; organize a morning picnic with colorful coolers for early birds; create an adorable mini-course for the kids. These can boost your database and genuine interest in your brand.
Online and on-ground visibility
How about some surprises on social media? Whether it’s a themed commemorative giveaway, an online competition, or a shout-out, festive social media activity can enliven golfers’ get-togethers. They also give proud golf fans a chance to express their love for the sport and share with their contacts. On-ground, your brand can offer premium prizes for competitions and souvenirs for the participants’ kits. You can score extra media mileage, too, if you make sure the items are Instagram-worthy.
Expanded market
And don’t forget the fans of the golf fans! For many enthusiasts and professionals, these events are a chance to take out their families and enjoy each other’s company outdoors. Wouldn’t it be great to see families wearing your branded shirt with a wit-tee slogan? It’s a bonding moment for them, and a strong impression for you! Get creative and make sure there’s something for everyone.
Consistency
Another tip is to stay consistent. A month-long celebration makes it tempting to be part of everything. But resist the urge! Pick a strategy and stick to it so you create more impact. Do you want to focus on women’s golf? On golf club memberships? On encouraging a young breed of golfers? Your brand will create a more in-depth impression and your efforts are going to be easier to monitor, analyze, and learn from later.
Found some good ideas in our list? Don’t think twice about getting in touch with us soon. We’d love to work on your golf event solutions with you.