Digital marketing is king these days. Or is it? While you definitely need a strong digital marketing plan, don’t forget that personal, physical advertising is also critical. With so much digital advertising being consumed by your customers every minute, reaching out in a personal way makes you stand out. Learn three reasons why you should use promotional products in your advertising.
Catch Attention
You know a key component of marketing is catching the attention of your clients. A good digital ad can do this, but then be easily forgotten. In fact, the average person sees more than 1,700 banner ads per month.
On the other hand, when you use promotional products in your advertising, your client actually holds a tangible object that connects them to you. It’s much harder for your client to forget an item than it is to forget an ad that flickered on the screen for a brief moment. What’s more, 90 percent of consumers recall the brand after receiving a promotional item.
Not only that, after the initial attention is caught, your promotional item will have staying power. 60% of consumers will recall the message that accompanied your promotional product, and 80% will pass the promotional product along to someone else, furthering your message and brand.
Stay Relevant
Most of the time, your ideal client isn’t even looking for your services when they see your advertisement. Think about all the ads you see in a day. How many of them feel relevant to what you need right-this-second?
Probably not very many.
That’s why it’s helpful to use promotional products in your advertising. When you give a potential client an item that they will use — a keychain, hat, beach towel, notepad, etc. — you stay relevant and top of mind. Every time your client uses that product, they are thinking of you.
Who do you think they’ll go to when the time is right for your service?
Get Specific
When you use promotional products, you can get specific on who you want to do business with. Find your ideal client, and then narrow down to research them and discover the right product they will appreciate. This shows you care, it creates a higher likelihood that your ideal client will continue to use the promotional product and be reminded of your company regularly, and it creates a positive association with your brand.
How to Use Promotional Products in the Best Way
Keep a few guidelines in mind when using promotional products.
- Who is going to use the item? Make your choice something that is relevant and useful for that person.
- What item aligns with your brand and message? For example, candy doesn’t make sense if you’re a dentist. A seed packet is a perfect promotional product if you own a nursery.
- How useful is the item? A beach ball isn’t very useful at a winter event. A pet toy isn’t useful for someone who doesn’t have a pet. Make sure you were thorough in guideline 1: WHO is going to use the item? Invest in something that people will want to keep and use.
- Why are you using the promotional item? Make sure you’re using promotional products to make an impact that will increase your sales.
When to Use Promotional Products
There are countless ways, places, and reasons to use promotional products. Here are just a few:
- Birthdays
- Client appreciation
- Employee appreciation
- Partner appreciation – If someone promotes you in some way, send a gift as a thank you
- Event swag
- Trade shows – Get more attendees to your booth with quality promotional products
- Social promotions – Partner with raving fans or social media personalities by sending quality promotional products they’ll want to show off
- Gift-with-purchase – Sweeten a deal by offering a promotional product along with a purchase
- Welcome gift
Ready to make a bigger impact with your clients? Talk to us at Impact Marketing and Design. We’re the experts at figuring out what your client wants, needs, and covets. Let us help you find the right promotional products for your clients so that they’ll become loyal, raving fans. Give us a call at (888) 441-1233, or contact us online.