This is an unprecedented time in business. Coronavirus COVID-19 has driven some businesses to a screeching halt, while sending others scrambling to make sales in completely new ways during these uncertain times.
While there’s so much you can’t control right now, you CAN increase your business’s chances for success by remaining relevant and present to your target audience.
Realize that people are stuck in their homes, figuring out how to pass the time while missing social interaction.
If you’re trying to market your business right now, you have to think differently than anyone else.
One way to get your name in front of happy customers at any time is with fun promotional items. During quarantine, these promotional items will make you memorable for a long time to come.
Think about it: You have a completely captive audience sitting at home. They’re a little bored, a little worried, and they need something to occupy their time and their minds. Send them something to lift their spirits; something they’ll play with or interact with, instead of tossing into the garbage.
Use these ideas.
Coronavirus-Friendly Promotional Items
As a nation, we’re obsessed with cleanliness right now — and we just can’t get enough cleaning products to satisfy our fears and concerns about spreading germs. Send your customers and potential customers some much-needed cleaning items. With your logo on the packaging of these prized items, your brand won’t be forgotten during this uncertain time.
(At the time of publication, these items are currently on back order, but we are taking orders to be released as soon as they are available.)
Sanitizer Wipes in Resealable Pouch (Currently on back order, but we are taking orders to be released as soon as they are available)
Can of Antibacterial Wipes (Currently on back order, but we are taking orders to be released as soon as they are available)
1 oz Hand Sanitizer with Carabiner (Currently on back order, but we are taking orders to be released as soon as they are available)
Mini Tissue Packet (Currently on back order, but we are taking orders to be released as soon as they are available)
Games
Sure, people have Netflix, but prying their eyes away from a screen during these troubling times will come as a welcome relief. Send custom playing cards with your logo, and they’ll remember your company with every game of solitaire, poker, and BS.
Kids are stuck at home too, and they desperately need something to do. Send some bubbles in your company colors and with your logo imprinted on the container.
1.33 oz. Round Bubble Dispenser
For real staying power, send a mini basketball hoop set with your company name and logo. This promotional item mounts with suction cups, so it will stick around long after Coronavirus quarantines end.
People can still go outside, as long as they practice social distancing. Send them out for a well-needed break with a spinning dragonfly with your company logo imprinted on it. A beach ball or Frisbee or any other outdoor toy would be a welcome gift at this time as well.
Puzzles
Keep your customers coming back to your promotional item again and again with brain teasers. These items are ideal for brand recognition, because they tend to sit on counters and tables for days at a time. Different family members take a stab at the puzzles inside, and your brand gets reinforced in their brains again and again. At Impact Marketing and Design, we offer a variety of crossword puzzle books, word searches, Sudoku puzzles, and more.
Coloring Books
Coronavirus, and all it entails, is causing anxiety, stress, fear, and depression in many people. Help your customers calm down and relieve stress with an adult coloring book. Coloring has been shown to relax the fear center of your brain, the amygdala. What better gift can your customers and potential customers get right now? Show them you’re in tune with what they’re going through in this strange time.
The Art of Relaxing Adult Coloring Book
Children are worried now too. But when children understand what’s going on around them, there’s less to worry about. Giving children the gift of understanding allows them to put their worries outside of their minds and focus on what they can do to stay healthy. These coloring books help them understand how to stay clean and healthy, and reduce the fear of medical issues.
Coloring Book – Let’s Go to the Doctor
Seeds
Spring is here, and even though Coronavirus is altering the way we currently live life, flowers will still bloom. Give your customers and potential customers the gift of hope (and something to do!) by sending them beautiful seed packets.
Seed Paper Matchbook – Wildflower Seeds
Wildflower Seed Confetti Packets
Tips for Choosing the Right Promotional Item to Send
- Know your marketing goal. Do you want to increase brand awareness with a wide market? Are you looking to attract a few high-end customers? Do you want to make sure people know about your new business? Keep these in mind as you select your promotional item.
- Know your audience. Which demographics do they belong to? What are their interests? What are their concerns?
- Be timely. Right now, the whole world is dealing with Coronavirus COVID-19. There isn’t a single person in your market who is untouched by this pandemic. Helping your customers get through it with humor, distraction, or needed items will make people pay attention.
- Think long-term. The more people see your branding, the easier it will be to recall your company when they need your product or service. What promotional item will stick around in the person’s house so they’ll see it frequently?
At Impact Marketing and Design, we make it a point to become familiar with your company, branding, and goals. That way, we can guide you to the ideal promotional item to make the biggest impact for your company. We take the headache out of managing orders, so you can get back to doing what you do best. Let us take this marketing task off your plate. Get in touch today.