Remembering your ‘Why’
Motivational speaker Eric Thomas once asked in a video: “What is your ‘Why?’”
His question was posed in an effort to inspire young students to succeed. But, it got us thinking, can this question translate to our partners, our clients, and ourselves as marketing professionals?
Our “why” has always been helping businesses by developing marketing plans and strategies that grow their business. Creating long term solutions that stand the test of time and exist as a baseline for the future of that business.
While we work with a great many businesses, in many different sectors, we always try to base any plan we contribute to by asking the question, “Why did you start this business?”
That question, at its core, is the most crucial of them all, because if your business isn’t doing what you originally planned for it to do, then how effective can it possibly be?
If you’ve come this far in business, you likely had a great idea for a service, a great solution to a problem, or a great product that relieves a pain point for potential customers.
Remembering that “Why,” and adhering to its principles and initial goals can be the difference between a business that has lost its way and a business that continues to grow authentically.
And basing any successful forthcoming marketing development plan must be based on that truth. It grounds creativity, forms the pillars upon which we can collectively develop creating an “Ask” that is effective and true.
Simply put, if we are together developing a marketing plan for a service or product that no longer adheres to the basis of why the service or product exists, it can be difficult to do that effectively.
If you don’t understand it, believe in it, and live by it, how can you expect clients or customers to believe in it either?
That does not mean that if your business has pivoted away from its original goals and solutions it provides, that it has lost its authenticity for good. Businesses ebb and flow and adjust to meet the needs of clients and customers.
Truly understanding the “Why” of what your business has evolved into can also be an advantage in the marketplace. The simple fact that your business did grow and move is an indication you have a firm grasp on your clientele and customer base.
Utilizing that knowledge, which is specific to you and your business, will provide us all the material we need to team up on a strategy that capitalize and optimize that strategic marketing plan.
Set up a consultation with us and let’s talk about your “Why” and together we can see how far we can take that vision of yours that started it all.