It’s a constant in your business: figuring out how to stand out and be fresh.
How can you get your customers over their hesitations? How can you get them to stop hovering on the buy button, and instead confidently slam their thumb down to make that purchase from you?
A gift-with-purchase has been the answer for many companies for years. Makeup companies, retail stores, memberships, and more often successfully use the gift-with-purchase incentive to help customers make the leap and finalize their buy.
Are you capitalizing on this smart marketing tactic?
A Gift-With-Purchase Attracts Customer Attention
When you’re swimming in a sea of competition, you know you need to stand out. Offering a gift-with-purchase helps your potential customers ignore your competition and focus directly on you.
Who doesn’t love getting something extra? Make your offer enticing enough, and people will notice. Not only that, they’ll happily share with others about your brilliant gift.
Add Value to Your Brand
Discounts can be an effective marketing strategy at times, but did you know they actually lower the worth of your brand? They communicate to your customer that the normal price isn’t necessarily worth it; you can simply sell it for less.
Instead, adding a gift with a purchase elevates your brand. It adds perceived worth to the item you’re selling, or even to your entire brand as a whole.
A Gift-With-Purchase Gets Customers to Buy
In uncertain times, it’s difficult for customers to actually make that purchase. They get good at telling themselves they can live without the things they ordinarily would buy. During Covid-19, when global and local outcomes look different from day to day, it’s hard for a customer to feel comfortable making purchases.
But when they see that they can receive MORE than what they were intending to buy, it will make it easier to finalize their decision.
Trigger an Impulse Buy
Your customer might not be in the market for your offer. But when they see the gift-with-purchase incentive (remember how it makes you more visible?), they may be inclined to make a purchase.
And if you position your gift-with-purchase as something your customer can have once they spend a certain amount, you can increase your upsells.
A Gift-With-Purchase Increases Brand Loyalty
Chances are, you don’t want one-and-done customers; you want customers who keep coming back to your brand.
You know that when your customers are happy with you, they feel more loyal to you. They want to make more purchases, and they want to tell their friends about you.
And what makes people happier than getting items for free? Add a gift-with-purchase option, and your customers will be more likely to remember you, talk about you, and come back for more.
The Right Gift-With-Purchase Improves the Whole Experience with Your Brand
Be strategic about the item you choose as your gift-with-purchase. When you can improve your customer’s experience with their purchased item, they’ll appreciate your products and company so much more.
For example, if you sell toys to use at the beach, offer a bag to carry the toys.
If you sell knives, offer a bamboo cutting board.
If you’re trying to get more memberships at your golf course, offer a golf umbrella.
You get the idea. And if you don’t?
That’s what we’re here for at Impact Marketing and Design. We’re the experts at figuring out what your client wants, needs, and covets. Let us help you put the right gift-with-purchase in your customers’ hands so that they’ll become loyal, raving fans. Give us a call at (888) 441-1233, or contact us online.
And check out our 6-step guide on the steps you should take to run a successful gift-with-purchase campaign.
