For a Thanksgiving customers will remember
We’re counting down the weeks to the hol
idays and the first event of the season is coming. Thanksgiving is right around the corner and this means that a slew of promotional activities should be underway so your business can be noticed this time of year. It’s all about knowing what to offer, when to provide it, and how to deliver it. Still in the planning stages for Thanksgiving? Read on for some helpful information and ideas.
Getting insights right
It is always a smart move to study the behaviors, attitudes, and beliefs of the market we want to sell to. This is essential to be truly beneficial to them and be at the top of their minds come purchase time. Of course, our in-store personnel and the online inquiries we receive can reveal plenty of information, but these become infinitely more valuable when coupled with science, psychology, and wisdom from experts. With all the articles freely available on the World Wide Web, it can get daunting to read everything that seems interesting. We’ve taken the liberty of rounding up some info from the internet’s friendly experts.
To get a heads-up on the psychology of holiday shopping, here’s some great content from Shopify. And if you want to learn about the power and effectiveness of special offers, freebies, and giveaways, here are useful guides from Huffington Post and Time.
A sample to-do list
After understanding more about holiday shopping behavior and best practices in customer retention, we can explore and get creative in our options to deliver the best results. Knowing what we now know, we can customize some of the following ideas to best fit our goals.
Meet their needs, wants, and wishes. Time is super precious this time of year so make it easier for them to shop for what they need. Offer different Thanksgiving packages that group together related products – Gifts for guests? Home decorations kit? Easy-to-prepare holiday meals? Put in beautiful portable packaging and you’re good to go.
It’s also attractive to be budget-friendly. One way is to offer a special rewards card exclusive for the season. Give double points that they can use for Black Friday or Cyber Monday sales! And of course, make them feel appreciated – a simple thank you email can be heartwarming. Bonus points for printed greeting cards that make it feel more personal!
Make the most helpful info easily accessible. Make it easier and more convenient for them to finish their shopping tasks. Maybe a free Thanksgiving catalog from your store can help them choose products and plan budgets even on their lunch break. How-to videos on your website or YouTube channel works well, too. Keep them short and easy enough to understand so they can follow along after a frazzled day and still feel confident.
Create a positive brand experience. What does your particular target customer find memorable? Maybe it’s a special event that will teach a craft they can do to make their own holiday decoration, or just a simple extension of store hours that will give them that sense of “mission accomplished” even during a busy day.
Of course, as the articles above say, customer rewards can work like magic. Maybe you can make yours extra special by including not just the individual customers, but their families, too. The holidays are a time for families and giving them an experience to enjoy together can make yours stand out. Give a family-themed giveaway and they’ll feel that y
ou really appreciate them.
We still have time to work together on a memorable Thanksgiving campaign for your business. If you’re looking for collaboration and advice, we’ll be right here.